In the past month, Google's founders Larry Page and Sergey Brin have held several meetings with company executives to discuss the search engine giant's Artificial Intelligence (A.I) strategy. According to The New York Times, Google sees OpenAI's ChatGPT as the first notable threat to its search business in decades.
During these meetings, Page and Brin reportedly approved plans to incorporate more chatbot features into Google's search engine, and offered advice to company leaders who have made A.I a central focus in their plans. The New York Times cites an anonymous source who said "The new A.I technology has shaken Google out of its routine. Mr. Pichai declared a “code red,” upending existing plans and jump-starting A.I development."
Google plans to unveil more than 20 new products this year, including a demonstration of its search engine with chatbot features. The company also expects to announce a new tool in May that will make it easier to build Android apps by generating, completing, and fixing code.
This move by Google to integrate more A.I features into its search engine is a clear indication of the company's recognition of the growing importance of A.I in the tech industry. The company's plans to unveil new products and tools that incorporate A.I technology demonstrate a commitment to staying at the forefront of the industry.
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